Contenu du cours
Introduction
0/1
Introduction
00:55
The Basics
0/6
The Basics
00:34
What is a search engine?
01:27
How does search work?
02:21
What is SEO?
02:03
Why is SEO important?
02:50
How much traffic each page and rank gets?
01:56
The Three Pillars of Ranking
0/4
The three pillars of ranking
01:09
Relevance
03:24
Trust
02:54
Quality
02:41
The Google Updates
0/6
Google Penguin Update
04:09
Google Panda Update
04:00
Google Hummingbird Update
02:01
Google Pigeon Update
02:07
Google Rankbrain Update
03:11
One strategy to deal with all updates
02:53
Keyword Research
0/6
What are keywords and how to research them
02:53
Obtaining a huge list of keywords
02:14
Identifying Keywords That’ll Get You Traffic
02:57
High Competition vs Low Competition
03:00
Keyword Targeting A Shot In The Dark
02:19
Progressive SEO Strategy
02:55
On Page SEO Factors
0/8
What is Mobile Compatibility
02:14
What Robots txt Does for Your Search Ranking
02:07
How to Create and Submit a Sitemap Correctly
02:09
Why HTTPS is So Important for Search
01:52
Outbound Links
01:14
Valid HTML
01:11
Site Performance and Ranking
02:07
Semantic HTML
01:25
Link Building & Why It’s Important
0/2
What is Link building?
02:19
Why will link building never go away
01:25
Social Media and SEO
0/4
How Social Media Affects SEO?
02:25
How Facebook Affects SEO?
02:01
How Twitter Affects SEO?
01:57
How Pinterest works with SEO?
02:32
Using Google Analytics For SEO
0/5
Introducing Google Analytics
01:22
Why Use Google Analytics?
01:47
Analyzing Keywords in Analytics
03:19
Demographs and Other Data
02:13
Other Analytics Tools
02:46
Designing The Content For SEO
0/6
How Much Content You Should Have On Page?
02:47
How Many Types Of Content to Target?
02:37
Using Analytics To Design Better Content
02:10
Why Consistency Will Win Over Everything Else?
02:11
How to Curate Content and Win?
02:34
How to Get Content Ideas
02:14
Fixing SEO Issues
0/3
Site Not Listed In Google
02:33
Rankings Dropping Fast
02:32
Site Penalized By Penguin
01:54
Local SEO Targeting
0/3
What is Local SEO?
01:20
Targeting Local SEO Keywords
02:13
Getting Citations
03:15
Search Metadata
0/2
What Is Extra Metadata
02:41
Microformats, Rich Snippets & Schema
03:11
SEO Death
0/2
Seo Death – Part 1
05:28
Seo Death – Part 2
04:26
SEO Professionally
0/2
Why SEO Will Never Go Out Of Fashion
02:46
Hiring The Right SEO Agencies
03:33
Glossary
0/1
What They Mean
05:57
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